● Illustrative mock data onlyPublicly available HEIW and NHS Wales information has been used to shape the prototype themes. Final findings would be based on HEIW-approved survey, interview and focus group research.
HEIW Stakeholder Perception Baseline 2027
Illustrative view of how stakeholder survey and qualitative findings can be translated into strategic insight for communications, engagement and narrative development.
HEIW is the statutory education and strategic workforce organisation for NHS Wales. This prototype shows how a first stakeholder perception baseline could help HEIW understand awareness, trust, clarity, engagement quality and perceived impact across its strategic and wider stakeholder landscape.
Baseline Indicators
Awareness of HEIW's role
68%
Baseline year: 2027
Clarity of HEIW's remit
54%
Baseline year: 2027
Confidence in HEIW as a national statutory body
72%
Baseline year: 2027
Understanding of strategic workforce priorities
59%
Baseline year: 2027
Engagement quality score
61%
Baseline year: 2027
Messaging clarity score
57%
Baseline year: 2027
Perceived value and impact
64%
Baseline year: 2027
Likelihood to engage with HEIW in future
70%
Baseline year: 2027
Headline Findings
Finding 1
Strong recognition among strategic stakeholders
Strategic partners show higher awareness of HEIW's role as a national workforce, education and improvement body, but want clearer routes for structured engagement.
Finding 2
Role clarity varies across the wider system
Wider stakeholders broadly associate HEIW with workforce and education, but there is inconsistency around remit, responsibilities, boundaries and system position.
Finding 3
Workforce priorities are recognised, but not always joined up
Stakeholders recognise themes around workforce supply, education, leadership, retention and transformation, but do not always understand how these connect into one coherent HEIW narrative.
Finding 4
Messaging needs to translate strategy into practical meaning
Stakeholders value HEIW's national role, but some need clearer, audience-specific messaging that explains what HEIW does, why it matters and how to engage.
Finding 5
Opportunity to create a repeatable benchmark
This first study can establish a reusable baseline for tracking awareness, trust, clarity, engagement quality, narrative consistency and perceived impact over time.
Strategic Stakeholders vs Wider Stakeholders
Comparison of baseline scores across six core indicators.
Strategic stakeholders
Wider stakeholders
Awareness86% / 62%
Role clarity72% / 49%
Confidence / trust80% / 66%
Engagement quality74% / 58%
Messaging clarity68% / 53%
Perceived impact76% / 59%
Priority Risks and Opportunities
Risks
Inconsistent understanding of HEIW's remit across wider stakeholder groups
Strategic stakeholders want clearer engagement routes and feedback loops
Messaging may be too complex for some operational audiences
Opportunities
Strong credibility with senior system stakeholders
Clear opportunity to strengthen strategic narrative
Baseline can support future year-on-year comparison